Posts Tagged ‘Lisa’

How Corporate Social Responsibility is evolving


The background of CSR

The history of CSR is almost as long as that of companies. Concerns about the excesses

of large companies were commonly expressed back in the seventeenth century. The topics then were not the environment, but the treatment of workers. Today, the evolution of the importance of acting responsible is described on merinews.com as follows:

Corporate Social Responsibility has been around as a concept for some time. It has been increasingly picking up momentum and allowing corporate bodies, hitherto focused only on making profits for shareholders and promoters to look beyond these horizons.

Many factors have changed CSR over time and one factor that may change it right now is the latest environmental disaster.

Will the BP oil spill change CSR?

While the BP oil spill may not change the definition of CSR, it may well change how critically activities concerning CSR are evaluated. There’s a critical assessment of how Corporate Social Responsibility activities are rated on theglobalrealm.com, which states:

Remarkably, BP got very good marks from a corporate social responsibility standpoint, which suggests there are deep seated flaws in that methodology.

The future of CSR

While it seems that the definition of CSR is sufficient, the implementation is not. One possible future of the realization of socially responsible actions is envisioned here:

CSR can become a tool of corporations to be used tactically to defuse criticism and protect their image or it can become an effective tool in truly democratic societies to make corporations socially and environmentally responsible by creating a sustainable business ethos.

Corporate Social Responsibility is an evolving and exciting topic and it’ll be interesting to see how it will change over time.

Sources:

http://www.jussemper.org/Resources/FutureCSRMirrorSociety.pdf

Cleaning up a PR disaster with Corporate Social Responsibility?

During the past year, one PR disaster followed another. In spring, Toyota’s cars seemed to have developed their own will. Soon after Goldman Sachs was accused of fraud and now BP has turned the Gulf of Mexico into a sea of oil. How did these corporations deal with the crises?

For the most part companies have surrounded themselves with crisis-management teams and public-relations hired guns to deal with their short-term problems. But if they are smart troubled companies will also review their policies around the emerging field of corporate social responsibility  to discover why things went so wrong, states Jason Kirby.

But can this be the solution to all Public Relations problems companies face today? Using CSR only for the benefit of the corporate image? That CSR is misused as a marketing ploy happens more often than most would like.

In the case of BP, company CEO Tony Hayward has apologized to Gulf residents. But the company could take further steps, say experts, such as establishing a transparent grievance process through which locals can file claims.

I believe that it is valuable that organizations benefit of Corporate Social Responsibility as well (see previous post on benefits). It is the only way that organizations use CSR, without regulations. But of course, using CSR only superficially to prevent bad PR is not what is intended by the idea of acting responsible.

How to develop a CSR Strategy

Organizations face a vast number of challenges in today’s world. One of them is how to develop a strategy for Corporate Social Responsibility. A strategy that is in line with the companies concept. A strategy in which specific priority areas are named. And also a strategy that fits into the organization’s budget and can be published and thus benefits the organization.

A helpful source for all companies facing challenges when it comes to implementing a CSR strategy is http://www.csreurope.org/ , which offers not only information and advice on the topic, but also “examples of practical company solutions to CSR challenges”.

In order to make sure that such CSR strategies are not merely for PR reasons, rankings have been established to prevent this case. An example is the Ethisphere Institute’s Most Ethical Companies. On the other hand are exactly these rankings criticized in a blog by my fellow student Fanny Siegl.

Developing the best strategy is important for organizations, so they can keep up with their competitors. While there are various ways to do it, the most important thing is: To do it at all.


Internal CSR – Wal-Mart

Wal-Mart, the largest retailer in the United States, is known not only for its inexpensive prices – but also for its lack of social responsibility, especially when it comes to Wal-Mart’s employees.

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Is BP doing everything it can to stop the oil leak?

BP states over and over that the organization “is focused on doing everything in [their] power to stop the flow of oil, remove it from the surface, and protect the shoreline.” But is that really the case?

Many experts would probably agree with this post from May 16th stating that the “decision to leave BP in control of its Deepwater Horizon spill site and in charge of cleanup efforts has seriously compounded the original disaster. BP has commanded all cleanup efforts and exercised total control over the spill site, blocking critical information from the public.” For weeks BP refused to share the underwater footage of the oil spill which is now available:

The latest success was that BP is now able to capture about a fifth of the leaking oil by deploying a tube into the oil pipe. “Officials cautioned that the tube is helping contain the oil but will not stop the flow.”

Let’s hope that BP is more concerned about doing anything possible to reduce the damage done to the environment and not to reduce damage on its image.

BP – Responsible for the oil spill?

We are committed to the safety and development of our people and the communities and societies in which we operate. We aim for no accidents, no harm to people and no damage to the environment.
This statement from BP’s website about responsibility for community and environment is the basis of the corporation’s plan to “green” its image. With the recent oil spill in the Gulf of Mexico this plan may never work out. The whole world is talking about the accident on the BP oil rig which went down in the ocean. And people are wondering: How could this happen?
The CEO of BP is of the opinion that BP is not responsible for the cause of the accident since the drilling rig “is operated by another company”, as he states in the following video interview. The two other companies involved do not accept responsibility for what happened either. As Jim Efstathiou Jr. puts it: The organizations „ are singling out each other for responsibility after the explosion of the Deepwater Horizon rig “. It may take awhile until this question is answered.
A quite different view on this controversial issue comes from a blogger who asks if it’s not all of us who are responsible for this disaster. That “responsibility for what has happened is yours, and mine.” Because most of us filled up their cars recently or changed their bike tires (consisting of oil). So there’s a lot of different views out there and I really hope that whoever IS responsible will make sure that an accident like this will never happen again. But when it comes to deep-water drilling, how sure can we ever be?