Archive for the ‘What Corporations Say They Are Doing’ Category

CSR Is No Crisis Management

In times of the disaster in the Gulf of Mexico it is important to realize that CSr does not equal crisis management. As this article states, CSR needs to be seen as follows:

„CSR policy is to identify environmental, social and governance risks and prevent disasters from happening in the first place.“

So this means in the case of BP they should now treat the problem in a way it will avoid further problems in the future. Transparency is a big and important word in this context. And if you think about the fact that BP used be in some major CSR rankings and called it a company that takes care of its environment, I found this video quite interesting. Especially if you keep in mind the earlier mentioned definition of CSR. Prevent disaster. Identify environmental, social and governance risks.
The oil spill in 1979 could have been a warning fort he oil drilling industry. Back than they tried the same technology to try to stop the oil spilling out. Nothing of what BP has tried so far worked back than. Why would it today?
And as this website shows and argues, BP is a great example fort he fact that CSR is no optional thing for companies. It is a must.

BP and CSR: A Myth?

With the oil spill in the Gulf of Mexico getting worse and worse every day, criticism is getting more and more.

This week news were talking about that the U.S. government could hold BP back from paying giant dividend to its shareholder. 12 % of dividends paid to pensioners in the UK are from British Petroleum, showing which awful affect this would have in Great Britain. But on the other hand all the cleaning needs to be paid, people who lost their jobs need to get paid and the oil spill needs to be stopped. So the decision was to be made between BP will help the US or the UK. After a talk between Primeminister

But today Barack Obama had his speech declaring, “we will make BP pay for the damage their company has caused”. It was a speech that a lot of people were hoping it would make a big change in the way the government has dealt so far with the ongoing disaster. Shortly after the speech, the first critism arose. This is a comment by a BBC reporter:

“He pledged that BP would pay for the damage; that the Gulf Coast would be restored; that an offshore drilling moratorium would be kept in place while lessons were learnt; and that the body charged with regulating the oil industry would be reformed.

The president did not stop there. He spoke in lofty terms about moving away from fossil fuels, embracing a clean energy future and shaping the country’s destiny.”

It once again feels like that politicians and BP are overwhelmed by the extent of the disaster. But not only politicians are expressing their opinions. People have now found some platforms to express their feelings about this disaster in a creative way.Greenpeace has started a contest for a new logo for BP. Not only have they handed over the “Greenwashing-Award” to BP, but they also make an effort to “degreen” their logo with this contest.These are some examples:

This website shows you how your home would look like, if the oil spill would be were you live. It recognizes where you are and puts the oil field over your “home”. It is quite shocking…

CSR & Hypocrisy

Once again BP failed in trying to stop the oil spill and in the next few days BP is going to launch once again a  new operation. After all BP’s failed attempts, the American government is now putting pressure on BP. The Americain Minister of Justice said two days ago that the US had opened an investigation to determine who is  responsible for the explosion of the oil platform. And Barack Obama promised that those who are  responsible will be prosecuted. He also declared that this oil spill is now the most serious environmental disaster in the American history.

The most serious environmental disaster the US have ever experienced… Now when I read BP’s following words “We aim for no accidents no harm to people and no damage to the environment”, I can’t stop thinking how CSR can be hypocritical. Because without considering how dangerous deep water drilling can be, without having consistent emergency plans, I’m not really sure that BP was really trying to aim for no accidents.

It’s really nice to develop CSR strategies, but how can we be sure that companies are not hypocritical, that their words are really put into actions?

BP and CSR: A Tragedy?

The oil spilling in the Gulf of Mexico has been going on for about two month now and still we have not heard about any significant steps towards a solution of this problem.

BP is one of the biggest companies and also was one of the companies that really made an effort in CSR and, as say claimed, were doing some good work concerning social and environmental aspects.

“BP Plc has spent up to US$125 million annually on its corporate social responsibility CSR campaign to enhance its socially responsible image in its transition from British Petroleum to Beyond Petroleum since 2000. BP Plc made monumental investments in solar energy and after a string of acquisitions BP Plc even became the largest maker of solar panels in the world.” Furthermore they allow shareholders to get information through their online performance about sustainability.

Today criticism is everywhere and BP and its CSR strategy have experienced a mayor downfall if it comes to its success. Today with the current oil spill in the Gulf of Mexico „The speculation that this could result in a collapse of the company is becoming warm in recent days. BP have been removed from the Dow Jones Sustainability Index this week. The index exists as a benchmark stock measurement for the companies that excel in CSR.“

Tuff times are ahead for BP. But at least they still proclaim to be engaged in a lot of social and environmental topics. But somehow this seems a bit contradicting and makes their CSR efforts look very inefficient and dubious.


BP’s Responsibility

When you type in „BP Responsibility“ and search it, surprisingly the first links will lead you to the Corporate Social Responsibility webpage of BP, which will shock you even more. You can find different articles on how BP is dealing with their responsibility in general, but you cannot find something about most current and important issue- the disaster in the Gulf of Mexico.

It somehow shows the denial of the dimension of this issue. And do they also not want to admit that they are responsible for this disaster?

It is very obvious that BP is responsible for the disaster in the Gulf of Mexico. They are now trying to point the responsibility to somebody else and therefore tries to shift the blame onto Transocean, the rig owner. An article by the Wall Street Journal U.S. states: “In an interview with The Wall Street Journal, two BP executives who declined to be publicly identified claimed that Transocean’s own documents specify that its workers aboard the Deepwater Horizon rig were in charge of operations and monitoring the oil well.“

Obviously BP and Transocean are discussing about who is in charge of providing money for the clean up in the Gulf of Mexico. BP is arguing that employees of Transocean were in charge of controlling the rig and therefore the company is in charge for the disaster. At least „regardless of who is ultimately deemed responsible for the accident, BP acknowledges it is responsible for stopping the spill.“

If you would like to find out a bit more about this topic of who is responsible, please check out this interesting article by the “Wall Street Journal“.